HowToBecome.info is a career website that was established in September 2009. The site started out as a career article directory and soon established itself as a provider of high quality career articles and job descriptions. The articles were targeted to an audience of people that were looking for information regarding choosing or changing their career path.
Our website was reaching genuine job seekers who wanted to change their career path, find a career path or who were looking for leads, tips and information about a particular career path or job. We also received many visitors that were looking for job contacts or information on courses and course providers to promote and advertise their training courses.
The number of visitors to our website grew very fast and we received many enquiries about various training courses. We had many course providers using our article directory for article marketing to promote their courses so we decided to expand our site by adding a Career Forum and a Training Course Directory where course providers can list and advertise their training courses.
Adding these new sections to our article directory has made HowToBecome.info a very powerful marketing tool for course providers. Our site offers a different way to promote their training courses, increase visitors to their site and as a result, increase their enrolments.
This article is focusing on the Course Directory section of our website. This is a step by step guide on how to list training courses on our site so you can benefit from your listings.
First you need to register which is fast and easy. It only takes a minute to register and all you need to do is enter your training school or company details, choose a password and you are on your way.
You will receive a confirmation email and you will need to confirm your email address and then you will be a member of our Course Directory and you can begin listed courses right away.
At the moment we are running a promotional offer where all listings are free and you can add as many listings as you wish. If you have many courses to offer then you can save hundreds of pounds by taking advantage of this promotional offer.
When you are logged into your account, click on the Place An Add button on the left hand side navigation bar ( as on the image below ) to begin listing your courses.
Step 1: Choose a Category
There are many categories to choose from in the drop down menu so choose the category that is most suited to the course you are listing. There are hundreds of categories to choose from but we understand there may be courses that don’t fit into any of these categories. If you find your course doesn’t fit into any of our current categories just contact us with your category suggestion and we will add it to our list.
Step 2: Select Package
There are four listing packages to choose from being for one month, 3 months, 6 months or 12 months. As long as you are taking advantage of the free listing promotions, it doesn’t matter which package you choose, there will be no charge.
Step 3: Listing Details
When you have chosen your package it is then time to fill in the course details.
There are five areas to complete for your listing details:
- Course Title
- Course Price
- Short Description
- Course Description
- Link to your website.
Course Title: When writing the course title it is important to be as accurate as possible and include the main keywords for your course to be visible in the search engines as well as in our internal search.
Course Price: It is a good idea to list the course price to make the listing look more complete and professional. Listing the course price also helps potential students to make their decision.
Short Description: The short description is a description of up to 300 words which will show up on the category page so customers will see a summary of what the course offers. Your short description should give the customer a taste of what the course offers, what they will learn and the duration of the course.
Course Description: Make your course description count! This description is basically an advertisement for your course. You need to be as accurate as possible. You can use up to 3000 characters for the course description which gives you enough space to write a good, long description, giving customers a good understanding of what they will learn. Take your time with your course description and keep in mind that longer, more detailed descriptions usually have a much higher conversion rate.
Link To Your Website: You should add a direct link to the course you are listing so that customers can click the link and be taken straight to the relevant page on your website. A link to your website will reduce bounce rate, give great SEO benefits and customers find them really helpful. Always use http:// in front of your domain name when adding a link.
Under Step 3 there are also extra options such as choosing a featured option. You can make your listing bold or highlighted so that they can stand out among other listings. Although optional, these extra options can help your listing to stand out and receive more visitors than your competition.
Step 4: Add a Logo
You can add a logo or an image which will help your course listing to stand out when it appears in our website. Images and logos are appealing and encourage customers to click on your listing to find out more. Logos are also a great way to help promote your brand.
Step 5: Customer Information and Billing Information
This step is to verify your address and you can also enter a separate billing address if it is different from the initial address you used to register with. Even though you need to enter a billing address, while our promotion is running you will not need to enter any credit card details as there will be no charge.
If you have chosen any of the optional extras then there will be a charge for these and we accept Paypal as a method of payment.
After you have completed Step 5 there is a listing preview so that you can see how the listing will appear on the site once it is live. If you need to make any changes you can go back in and modify your listing.
If you are happy with your listing then click continue and your listing will be live on our site for everyone to see.
You can log into your account settings at any time to manage, modify or delete listings as required. You can also see how many views each of your listings has received, check your order history, view private message received from interested customers or make changes to your account details.
As you can see, listing your course with howtobecome.info Course Directory is fast, easy and at the moment is free. So why not sign up and start listing your courses and see new enrolments rolling in.